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BTEC National Marketing UNIT 3 2010 Specification

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Download UK specification here

Pass One describe how marketing techniques are used tomarket products in two organisations

P1 asks you to cover:

Ansoffs Matrix

Branding

Relationship Marketing

These have to be covered looking at two organisations. One service based the other product based.

 

Pass 2 Describe the limitations and constraints of marketing

P2 looks at the contraints on an organisation. This refer legal and voluntary constraints a company has to follow.

Information to come soon.

 

Pass 3 Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans

Looks at how a firms uses research to help them plan for the future. The following links may help you:

Market and Marketing Research

Primary Research

Secondary Research

 

P4 Use marketing research for marketing planning

Information to come soon.


P5 Explain how and why groupsof customers are targeted for selected products

The following pages will help you here:

Segmentation

Requirements of segmentation

Targeting

Positioning


P6 Develop a coherentmarketing mix for a newproduct or service.

The following pages will help you with P6

Marketing mix introduction

Product Strategies

Pricing Strategies

Place Strategies

Promotion Strategies