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HND Business: Marketing Principles Unit 4

Below is a table showing you how parts of Learnmarketing may help you achieve the Pass criteria for the BTEC HND in Business Marketing Principles Unit 4.


Learning Outcome Hints from Edexcel Criteria Links that may help you from
LO1 Understand the concept and
process of marketing

1.1 explain the various elements of the marketing process

1.2 evaluate the benefits and costs of a marketing orientation for a selected organisation



Marketing orientations

LO2 Be able to use the concepts
of segmentation, targeting
and positioning

2.1 show macro and micro environmental factors whichinfluence marketing decisions

2.2 propose segmentation criteria to be used for products in different markets

2.3 choose a targeting strategy for a selected

2.4 demonstrate how buyer behaviour affects marketing activities in different buying situations

2.5 propose new positioning for a selected product/service

PEST Analysis


Consumer buying behaviour



LO3 Understand the individual
elements of the extended
marketing mix

3.1 explain how products are developed to sustain competitive advantage

3.2 explain how distribution is arranged to provide customerconvenience

3.3 explain how prices are set to reflect an organisation’sobjectives and market conditions

3.4 illustrate how promotional activity is integrated toachieve marketing objectives

3.5 analyse the additional elements of the extended marketing mix





Service Marketing Mix

LO4 Be able to use the marketing
mix in different contexts

4.1 plan marketing mixes for two different segments inconsumer markets

4.2 illustrate differences in marketing products and services to businesses rather than consumers

4.3 show how and why international marketing differs from
domestic marketing

Marketing mix

Service Marketing

International Marketing