Marketing Mix
The marketing mix are four principles of marketing that enable a firm to develop their strategy around providing the right product, at the right price, promoted to the right target audience who can then purchase the product at the right place. The articles below will help you obtain a better understanding of what the marketing mix is made up of. There are further articles to help you develop your understanding of this important topic. The service marketing mix goes on to expand upon the traditional marketing mix and talks about people strategies, process, and physical environment of a firm.
Marketing mix What is it?
Product
Price
Place
Promotion
Packaging Strategies
Service Marketing
Service Marketing Mix
Promotional Mix Expanded
Buzz Marketing
Ambush Marketing
White Labeling
Product Placement
Product Objectives
Hierarchy of Effects Model
AIDA
Push and Pull Strategy
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