Marketing tools are a mixture of analysis and techniques which help businesses make decisions about their products and services. Marketing decisions include whether to keep a product, whether to move into new markets and when to change a pricing strategy. The articles below are about analysis and strategy which help firms manage the marketing process:
Product Life Cycle
Types of Product Life Cycles
Ansoffs Matrix
SWOT Analysis
BCG Analysis
Generic Strategy
Value Chain Analysis
Five Forces Model
Force Field Analysis
Diffusion of Innovations
Conclusion
Click on each of the links above and access theories which can be used throughout the marketing process from the research stage through to product replacement.
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