Google was set up by Larry Page and Sergey Brinin 1998. At that time they were students at Stanford University. Today Google is the largest search engine in the world, with reveues hitting $136bn in 2018 and net income reaching $30bn.
Below is a simple SWOT analysis on Google.
Largest market share of the search engine market. 89.95 percent market share according to statistica.com.
A diversified portfolio of products and services, including YouTube, Chrome, Gmail. The company is very innovative.
Popular brand name, Google is now synonymous with the action,eg when people say Google it.
Large revenues. Growth from $400m 2004 dollars to $136 Billion dollar in 2018. Staggering.
Cloud based services like Google docs
Google search engine is the most popular product in their portfolio, followed by Google Chrome
Android by Google has the largest smartphone operating system market share (see below).
The diagram below provides a simple illustration of an Google SWOT Analysis
Reputation is being affected as users and governments feel that they do not live up to their social corporate responsibility. For example not paying enough tax on profit.
Social network site Googe Plus has failed and will face shut down.
Main income is from advertising revenue. This could lead to a problem if advertisers decide to cut back on their costs.
Cloud computing- To grow their cloud computing business.
Further diversify activities for example move into electric cars
Purchase of other organisations like artificial intelligene (AI) companies.
This SWOT Analysis on Google gives you an overview of the current situation that they are in as of 2019.
