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Unit 2 Developing A Marketing Campaign

BTEC Business BTEC Business Level 3 (2016)

Guidance Notes

Unit 2 Developing A Marketing Campaign Overview | Page 1 | Page 2 | Page 3 | Page 4

Below you will find guidance notes for unit 2 developing a marketing campaign. The table will refer you to information for criteria A1 -C4.

 

BTEC Business Level 3 Unit 2 Developing A Marketing Campaign LearnMarketing.net Guidance Notes Article Edexcel (Pearsons) Document Link

Introduction to the principles and purposes of Marketing that underpin the creation of a rationale for a marketing campaign

A1

A1 Criteria Guidance Notes Developing A Marketing Campaign Specification

Introduction to the principles and purposes of Marketing that underpin the creation of a rationale for a marketing campaign

A2, B1, B2

A2, B1, B2 Criteria Guidance Notes Developing A Marketing Campaign Specification

Introduction to the principles and purposes of Marketing that underpin the creation of a rationale for a marketing campaign

B3, C1 Criteria Guidance Notes

B3, C1 Criteria Guidance Notes Developing A Marketing Campaign Specification

BTEC Business Level 3 Unit 2 Developing A Marketing Campaign LearnMarketing.net Guidance Notes Article Edexcel (Pearsons) Document Link

Introduction to the principles and purposes of Marketing that underpin the creation of a rationale for a marketing campaign

C2, C3 Criteria Guidance Notes

C2, C3 Criteria Guidance Notes Developing A Marketing Campaign Specification

Introduction to the principles and purposes of Marketing that underpin the creation of a rationale for a marketing campaign

C4 Criteria Guidance Notes

C4 Criteria Guidance Notes Developing A Marketing Campaign Specification

Further Reading

Unit 2 Developing A Marketing Campaign Overview | Page 1 | Page 2 | Page 3 | Page 4

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