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Retaining customers for the long-term offers many benefits. The aim is for the company to obtain life time custom. Some of the benefits of relationship marketing include:

Loyal customers will recommend your business to others, thus expanding your business for you.

Loyal customers are willing to try some of your new products, because they trust you.

Customers will be willing to pay more for your services/products if there are adjustments in pricing because they are loyal to you and trust your services/products.

Loyal customers will tell you about problems with your products/services enabling to improve your products/services.

The ultimate benefit will be an increase sales, market share and dominance.


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