Benefits Of Relationship Marketing

Introduction

Relationship marketing aims to create customer loyalty and secure life time custom. Firms invest in relationship marketing programmes because the costs will be a fraction of the benefits of a successful relationship marketing campaign.

Benefits Of Relationship Marketing

Some of the benefits of relationship marketing include:

Conclusion

It takes a lot of time and effort to build relationships with customers but the list of relationship marketing benefits is endless. The ultimate benefit is an increase in sales, market share and dominance.

 

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