BTEC Unit 9 Business Creative Product Promotion
Introduction
Below is a table showing you how parts of Learnmarketing may help you achieve the Pass criteria for the BTEC Diploma In Business Unit 9 Creative Product Promotion.
| Criteria | Hints from Edexcel | Relevant links |
| Pass 1 | Describe the promotional mix used by two selected organisations for a selected product/service | |
| Pass 2 | Explain the role of promotion within the marketing mix for a selected product/service | |
| Pass 3 | Explain the role of advertising agencies in the development of a successful promotional campaign | |
| Pass 4 | Explain the reasons behind the choice of media in a successful promotional campaign |
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| Pass 5 | Design a promotional campaign for a given product/ service to meet the needs of a given campaign/creative brief. |
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