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Environmental Promotion Strategies

If the company is successfully implementing the environmental product and place strategy then they may be able to claim in their advertisement that their marketing strategy takes into account the needs of all stakeholders and their strategy does not damage the environment in anyway.

Environmental Pricing Strategies

Pricing must reflect the demand for the product. Ultimately pricing should help the organization help reach its objectives. However, today, pricing is being influenced by environmental issues. If you are paying more for your raw materials because you are sourcing from environmentaly friendly suppliers, you may decide to pass on this price increase to the consumer.

On the other side is the company cutting costs and increasing its profits at the expense of environmental issues? What would be the impact on the company if the public found out about this?

Overall, the environmental marketing mix is becoming extremely important in todays business world. Firms will have to carefully manage this mix if they are to successfully operate in a world which is becoming more environmentally aware.

 

 

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Further reading:

Principles of Marketing by Philip Kotler

Principles of Marketing by Frances Brassington