Environmental marketing mix ©
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Environmental
Place Strategy
•Environmental place strategy questions will include
•What is the environmental impact of getting our product to our customers? •Do we use an external distribution firm who’s fleet uses bio-diesel? If not, should we source a firm who does so? •Do we deliver during non-peak hours and reduce congestion?
•Shall we make less deliveries for environmental reasons?
•Do we invest in environmentally friendly transport e.g. trains, canals, and electric cars?
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