Environmental
marketing mix ©
Choosing the right celebrity is important and can influence
the image of the organisation.
UK supermarket Sainsbury
Celebrity = chef Jamie Oliver,
Reason = the need for healthy eating.
If Sainsbury’s are promoting themselves as an
environmentally friendly organisation they will need to
ensure that the celebrity endorsing their products does not
engage in environmentally “unfriendly” activities. Even if their
primary reason for employing Jamie is to promote healthy
eating.
Environmental
Promotion Strategy
Promotion Strategy