MARKETING DEFINITIONS AND ENVIRONMENT
When you first start studying marketing it is important that you understand the meaning of marketing. The articles below will help you grasp the concept of marketing :
Relationship marketing.
Marketing Defintion
Marketing Concepts
The Marketing Environment
PEST Analysis
Micro-Environmental Factors (Stakeholder Analysis)
Ethical Marketing
Environmental Marketing Mix
Marketing and Economic terms (Recession, Austerity Measures, Credit Crunch, Toxic Debt etc)