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For Marketing Learners Globally

 


MARKETING DEFINITIONS AND ENVIRONMENT


When you first start studying marketing it is important that you understand the meaning of marketing. The articles below will help you grasp the concept of marketing :

Relationship marketing.

Marketing Defintion

Marketing Concepts

The Marketing Environment

PEST Analysis

Micro-Environmental Factors (Stakeholder Analysis)

Ethical Marketing

Environmental Marketing Mix

Marketing and Economic terms (Recession, Austerity Measures, Credit Crunch, Toxic Debt etc)

 

 

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