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New Product Development Lesson

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Answers here

 

Task.

LM Ltd is considering diversifying its activities and moving into the PDA (Personal Digital Assistant) market. Right now it is just an idea, but one which they are seriously considering. A project team has been established to oversee a possible launch of a PDA under the LM brand.

Task: Work through the eight stages of new product development to see how a PDA could be launched within the market.