For Marketing Learners Globally

Home | Marketing Lessons | Marketing Excercises | Marketing Online Quiz | BTEC National Marketing (UK) | Marketing Glossary | Marketing Powerpoints | Marketing Cliparts | Educational Links | Newsletter | Virtual Lectures | About Learn Marketing | Contact

 
Popular Links : |SMART| Marketing Theory | Marketing Mix | Ansoff Matrix |

Marketing Mix Exercise : Pricing Strategies. Click to read about Pricing | View a powerpoint slide Marketing Mix | Take a quiz on Price

Answers Click Here

Right, you’ve got the product right; the next stage is to price it. Wow what a task!

1. List the factors LM Ltd will have to take into account while deciding how to price the product.

2. What combination of pricing strategies could LM Ltd consider?

3. Work out a pricing strategy as the product moves through the four stages of the product life cycle. Plot how your pricing strategy may change at it moves through the product lifecycle.

 

Answers