Promotion Quiz
Multiple-choice exercise
Choose the correct answer for each question.
Sales promotion is primarily used to:
- Increase sales in the short term.
- Increase sales in the long-term.
- Increase instore consumer traffic.
- Create awareness of a product.
Direct marketing is about:
- Sending publicity to a named person.
- Selling directly to consumers.
- Door to door selling.
- None of the above.
A push strategy involves:
- Directing publicity material to retailers to convince them to hold stock.
- Pushing products onto consumers to convince them to purchase products.
- Pushing advertising in certain media.
- Selling products over the internet.
Personal selling involves:
- Selling a product over the internet.
- Selling a product through personal recommendations.
- Selling a product one to one.
- Selling a product through multiple chains.
The most probable advertising strategy to use during the introduction stage of the product lifecycle is:
- Peursasive advertising.
- Informative advertising.
- Reminder advertising.
- Reinforcement advertising
The most probable advertising strategy to use during the decline stage of the product lifecycle is:
- Informative advertising
- Reminder advertising.
- Persuasive advertising.
- Reinforcement advertising.
A pull strategy involves:
- Promoting the product to the consumer to create demand.
- Promoting product to the retailer.
- Promoting over the internet.
- None of the above,
AIDA is a communication model. It stands for:
- Attention, Informative, Desire, Action.
- Attention, Interest, Desire, Action.
- Attention, Interest, Desire, Acquire
- Attention,Interest,Develop,Action