Secondary Research

Introduction

Secondary research is research already published, and is the cheapest form of research because the data already exists for your acquisition. Secondary research can be split into internal and external research.

Internal Secondary Research

Sources Of Internal Secondary Research

Internally an organisation has access to a wealth of information, which can be a useful tool for decision making for managers. Information available may assist the organisation in discovering why sales are decreasing, why customers are not satisfied, customer usage rates and so on. Sources for internal secondary research include:

Limitations Of Secondary Research.

It is easy to find and collect secondary data., however, you need to be aware of the limitations the data may have and the problems that could arise if these limitations are ignored.

Conclusion

The following links take you to websites providing useful research information for the UK such as public surveys:

www.mintel.com

www.statistics.gov.uk

www.businessmonitor.co.uk



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