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Service Marketing MixBookmark and Share

The service marketing mix is sometimes called the 7ps. It is is made up of the traditional 4ps and the additional 3ps which are people, place and physial environment. To help you understand how to market a service you firstly need to understand what the characteristics of a service is, then you can go on to analysing the service marketing mix. The two articles below will cover the above mentioned points. Bon apetite!

Service Marketing: Charactersitics of a Service

Service Marketing Mix

 

 

 

 

 

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