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Segmentation, Targeting & Positioning Excercise 4

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LM Ltd plan to launch a wide range of personal computers to cater for the many types of users.

1) List the various segmentation variables the company can use to segment their market.

2) Briefly explain why you have selected each one.

3) Which segments could the company aim for?

Targeting Lesson

What targeting strategy would you recommend that LM Ltd adopt. Explain your reasons with a help of a diagram(s).

Positioning Lesson

LM Ltd realise that there are many computer organisations offering similar services, but your different! Explain what positioning strategy you would adopt for the company. How can you be seen as different in this already over crowded personal computer market?

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