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Tesco SWOT Analysis


SWOT analysis enables firms to identify factors which need to be taken into account when developing marketing and corporate strategy. During a SWOT Analysis the investigator will research the strengths and weaknesses, of the organisation. They will also look at any external factors that could provide opportunities or threats to the company. A SWOT Analysis may also be used to assess the effectiveness of a corporate plan.

Read our article about SWOT to learn more about SWOT Analysis. In this article we carry out a quick SWOT Analysis for UK supermarket group Tesco PLC.


The diagram below provides a simple illustration of a Tesco SWOT Analysis

Tesco SWOT analysis Diagram





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