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For Marketing Learners Globally

Click on this link to read our brand new Article Brand Protection


 

MARKETING THEORY ARTICLES
 
Marketing Foundations
Marketing Definition Marketing Concepts Marketing Budgets Marketing a Service
Sound Marketing Maslow's Hierarchy of Needs Consumer Goods Classifications Ethical Marketing
Recession Inflation and Credit
Crunch Terms and Phrases Explained
Marketing and the Credit Crunch Suppliers and Supplier Management Marketing Quiz
Branding and Brand Protection
Branding Selecting Brand Names Product Strategy: Product Mix and Product Lines Packaging Strategies
Brand Protection Part 1 Brand Protection Part 2 Brand Protection Part 3  
Marketing Strategy
Marketing Analysis
Research and New Products
The Marketing Mix
Generic Strategy BCG Analysis Market and Marketing Research Marketing mix What is it?
Message & Media Strategy Gap Analysis Primary Research Product
Business Objectives (SMART) Total product concept Secondary Research Price
Objectives Strategy and Planning Three product levels Market Research Limitations Place
Push and Pull Strategy Perceptual Map Observational Research Promotion
Hierarchy of Effects Model Positioning Map Ethnographic Research Promotional Mix Expanded
Buzz Marketing Consumer Buying Behaviour Sampling Service Marketing Mix
Ambush Marketing SWOT Analysis Questionnaire Design Promotion through music and sound marketing
Product Placement Value Chain Analysis Mystery Shopper Promotion through music and sound to reinforce brands
Ansoff's Matrix Diffusion of Innovations Why Develop New Products Promotion through music and sound to influence behaviour
Balanced Scorecard Force Field Analysis New Product Development Product Mix and Product Lines
AIDA: Attention, Interest
Desire, Action
Porter's Five Forces Model White Labeling Environmental Product Strategies
Role of Advertising Agencies Product Life Cycle   Environmental Price Strategies
Media Selection Product Life Cycle Adopters Environmental Place Strategies
Marketing Plan: Definition, Content and how to write one Types of Product Life Cycles   Environmental Promotion Strategies
Scent Marketing  
Internet Marketing
Ladder of Customer Loyalty
Emarketing Mix Website Optimisation
Viral Marketing Marketing and smartphones
Benefits of internet marketing for the business Benefits of internet marketing for the customer
Relationship marketing and the internet Internet marketing and objectives
Market research and the internet Marketing with Social Networking Sites
 
The Marketing
Environment
Selecting Your Customers
Technology and Other Articles
International
Marketing
The Marketing Environment Segmentation Part 1 Ipad and PC Tablet marketing International Marketing
Competitor Analysis Segmentation Part 2 The Marketing of Mobile Phone Handsets International Marketing Marketing Environment
PEST Analysis PESTLE Segmentation Criteria Marketing Strategies within the Games Console Industry
Macro Environment Factors Market Positioning Strategy OFCOM: UK Consumers spend 45% of their waking hours using mobiles and other communication devices International Marketing Market Entry Methods
Micro Environment factors. Market Targeting Options Marketing for Personal Trainers International Marketing Mix
 
Managing Your Customers
Customer Relationship Management (CRM) Customer Services Components of Customer Services Managing Customer Services Online
Relationship Marketing Benefits of Relationship Marketing Internal Marketing Ladder of Customer Loyalty
Personal Selling    
Française
Marketing Mix Des Services Objectifs SMART Matrice d'Ansoff Matrice BCG
Strategies de Prix Stratégies de Marque Place des Stratégies Strategies Produit
Noms de Marque L'analyse SWOT Cycle de vie du produit La segmentation du marché Part Deux
La segmentation du marché Les Stratégies de Promotion Qu'est-ce que le marketing
 
Business Articles in Partnership with Learnmanagement2.com
Business Costs, Revenue and Break Even Point Profit and loss accounts Balance sheets Financial Ratios
Quality Total Quality Management Cost of Quality Garvin: Dimensions of Quality
ISOs International Standards Organisations Key Performance Indicators Business Integration Fishbone Analysis

 


 

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