Internal marketing is all about the relationship an employer forms with its employees. It is said that staff should be seen as internal customers and their needs should be met, as well as external customers.
Internal Marketing? Why?
But why care about internal customers? This is quite simple to answer. Motivated staff will work harder and give your external customers a better service. This will help improve the firm's reputation, sales and market share over the long term.
Part of internal marketing is all about communication and making sure the staff share the overall vision and goals of the firm, systems like the intranet and staff newsletters aid in sharing these common values.
Empower and Train Employees
Empowerment and giving staff responsibility is an important part of the internal marketing role. Staff who are given responsibility usually perform better for the firm as they try their best to help the firm reach their goals. If staff need to be trained to take on responsibility then the firm should be able to offer this to show that they are interested in their skills development.
Understanding staff and what motivates them is also very important. Many motivation theories such as Maslow and Herzberg have tried to pinpoint how staff can reach their full potential
Reward and Recognise Employee Achievement
Rewards and recognition by the firm is also very important, staff that are praised feel a sense of satisfaction that encourages them to work harder. Culture is also an important part of the internal marketing process. Staff across departments and levels should share the same values, these values could simply be about putting the customer first and responding to customer needs as fast as possible.