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Communication Model - AIDA: Attention, Interest Desire Action

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AIDA is a communication model which can be used by firms to aid them in selling their product or services. AIDA is an Acronym for Attention, Interest, Desire, Action.

. When a product is launched the first goal is to grab attention. Think, how can an organisation use it skills to do this? Use well-known personalities to sell products?

Once you grab attention how can you hold Interest, through promoting features, clearly stating the benefit the product has to offer?

The third stage is desire, how can you make the product desirable to the consumer?

By demonstrating it? The final stage is the purchase action, if the company has been successful with its strategy then the target customer should purchase the product.

 

 

 

 

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