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Buzz MarketingTweet
Some firms like to create a ‘buzz' about their products or services. Buzz marketing is a form of viral word of mouth advertising where select consumers are encouraged to talk about the product to friends within their circle, in the hope that ‘chatter' will create a buzz about their product.
The internet has helped firms with creating a buzz for their product. Movie trailers are launched on YouTube to create an online buzz about the movie.
A quote from Haagan Daz website' Its early success was created by word of mouth and praise. Without the benefit of advertising the story of an incredibly rich and creamy confection spread rapidly. At first, it was only available at gourmet shops in New York City, but soon distribution expanded throughout the east coast of the U.S., and by 1973 Häagen-Dazs ® products were enjoyed by discerning customers throughout the United States'
Haggen Daz success was down to word of mouth advertising and the buzz created by at that time select discerning customer who would talk to their inner circle of friends about this high quality ice cream they had purchased.
Social media like Facebook and Twitter is another way firms are creating a buzz about music artists and products. Hotukdeals is a UK website where users place posts on great deals for products or services. A buzz is created about the product/service (if popular), creating a sales frenzy online or within the store. Take a look at www.hotukdeals.com
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