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Marketing Environment Exercise - Click to read about PEST/STEP Analysis
The personal computer market is very competitive and is influenced by many internal and external factors. Some of the uncontrollabe factors that influence the personal computer market include, political , economical, social and technological factors that can have an impact on the organisations strategy. We just have to look at Microsoft and the ant-competitive lawsuit which was brought against the company in the USA which has had an impact on how the company sells and develops its operating system.
Exercise:
List below the PEST factors that could influence LM Ltd marketing strategy.
Political.
1
2
3
Econnomical
1
2
3
Social
1
2
3
Technological
1
2
3