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The manager of LM Ltd is relatively happy with his marketing mix strategy for his various computer product lines. As part of his strategy he plans to have a show room so consumers can see the computers they are to purchase, watch a demonstration and use them themselves. He also plans to offer a 7 day week support line. He is concerned however about his service marketing mix. He knows that within the computer industry it is not just the products consumers will buy into, but also 'other' service elements.
Question
Discuss the importance of a People, Process and Physical Evidence strategy for LM Ltd.