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Relationship Marketing Unit 11
Below is a table showing you how parts of Learnmarketing may help you achieve the Pass criteria for the BTEC National Diploma In Business Unit 11 Relationship Marketing.
Criteria Hints from Edexcel Criteria Links that may help you from Learnmarketing.net Pass 1 For P1 learners should describe the development of relationship marketing and include much of the content
listed under Reasons for development of relationship marketingDevelopment of relationship marketing Pass 2 To achieve P2 learners need to apply relationship marketing to a specific business. This includes
applying the definitions of relationship marketing and concepts such as the 7 Ps, ladder of customer loyalty
and the augmented and total product conceptService Marketing mix 7p's, Augmented Product , Loyalty Ladder Pass 3 To achieve P3 learners need to describe the different methods used to attract and retain customers for
a selected service or product. This should include aspects of customer service as well as methods, such
as loyalty schemes, use of databases, personalised recommendations, where they apply to the selected
productAttract and Retain Primary Research Customer Services Pass 4 For P4 learners must use techniques to identify perceived quality gaps for a selected product or service.
Techniques include gap analysis, quality circles, benchmarking, value chain, alignment of value chains and
fishbone (Ishikawa) analysis. It is sufficient for learners to use four of these techniquesQuality , Value Chain , Fishbone Analysis , Cost of quality Pass 5 For P5, learners need to describe how a customer relationship management system is used in a selected
organisation.Customer Relationship Management
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