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Marketing Research Tweet

 

Research is an important process of marketing. A business would not launch a product or service unless research has given an indication that the market would show some sort of interest in the product or service. The articles below will define what research is and the different types of research methods available.

Market and Marketing Research

Sampling

Secondary Research

Primary Research

Questionnare Design: Types of questions

Why Develop New Products

New Product Development

Mystery Shopper

Observational Research

Ethnographic Research

Competitor Analysis

 

 

 

 

 

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