For Marketing Learners Globally

Home | Marketing Lessons | Marketing Excercises | Marketing Online Quiz | AVCE (UK) | BTEC National Marketing (UK) | Marketing Glossary | Student Notice Board | Marketing Lecturer Login | Marketing Powerpoints | Marketing Cliparts | Marketing Chatroom | Educational Links | Newsletter | Virtual Lectures | About Learn Marketing | Contact

What is Marketing Exercises Answers

Read about Marketing Definition here | View a powerpoint slide Marketing Definitions | Take a excercise here

What is Marketing?

Scenario:

As the new Marketing Manager for LM Ltd, a newly formed PC Manufacturer, you plan to give a talk to the rest of the management team about meeting customer needs, and discuss with them what marketing is about.

Exercise:

If you were delivering the speech what would you cover? List some points.

Answers

1. Marketing is about providing benefits not products/services.
2. The benefit LM Ltd products offer to their target market.
3. The importance of continuous research to meet consumer needs.
4. The importance of understanding competitors and competitor products.
5. The importance of understanding the industry and industry trends.
6. The importance of managing differentiation and positioning.
7. The importance of after sales services in the computer industry.