MARKETING ENVIRONMENT
EXERCISE 3

Marketing Environment Theory Page | Worksheet Answer

The personal computer market is very competitive and is influenced by internal and external factors. Some of the uncontrollable factorsthat influence the personal computer market include political , economical, social and technological factors that can have an impact on the organisations strategy.

For example the anti-competitive lawsuits brought against Microsoft in the USA had an impact on how the company sells and develops its operating system.

Exercise: List below the PEST factors that could influence LM Ltd marketing strategy.

Political

1

2

3

Economical

1

2

3

Social

1

2

3

Technological

1

2

3