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Relationship Marketing Tweet

Attracting the customer and retaining them for the long-term is the overall aim of relationship marketing. What can a company do to keep customers happy anc coming back? Many organisations today have developed from a transactional approach to marketing to now a relationship marketing approach. The articles below will help you understand these concepts further.

Relationship Marketing

Benefits of Relationship Marketing

Ladder of Customer Loyalty

Customer Services

Components of Customer Services

Generic Strategy

Managing Customer Services Online

Internal Marketing

Customer Relationship Management (CRM)

 

 

 

 

 

 

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